SEBI has issued Circular HO/(79)2026-MIRSD-PODMMC (26-02-2026) mandating that all SEBI-regulated entities and their agents must prominently disclose their registered name and SEBI registration number on social media platforms when posting securities market-related content.
📅 Effective from: 1 May 2026
📄 Source: https://www.sebi.gov.in/legal/circulars/feb-2026/ease-of-doing-investment-eodi-disclosure-of-registered-name-and-registration-number-by-sebi-regulated-entities-and-their-agents-on-social-media-platforms-smps-_100005.html
🔎 Who is Covered?
Alternative Investment Funds (AIFs)
Investment Advisers (IAs)
Portfolio Managers
Stock Brokers
Mutual Funds / AMCs
REITs / InvITs
Research Analysts
Depository Participants
All SEBI-regulated intermediaries and their agents
📌 What Is Required?
1️⃣ On Social Media Profile (Homepage)
Display SEBI registered name and registration number, OR
Provide a weblink listing all registrations (if multiple registrations exist)
2️⃣ At the Beginning of Every Post / Video
Mention the relevant SEBI registered name and registration number
If the entity holds multiple SEBI registrations, only the relevant registration (for that specific content) needs to be disclosed in the post.
👥 For Agents (e.g., MF Distributors, PMS Distributors)
They must disclose:
SEBI registered name & number of the principal entity, followed by
Their own registered name & registration number
🎯 Why This Matters
This move strengthens:
Transparency
Investor protection
Accountability on social media
Distinction between regulated entities and unregistered “finfluencers”
For AIFs and other intermediaries actively using LinkedIn, X, YouTube, or Instagram for thought leadership — compliance workflows should be updated before May 1, 2026.
